What We Do

BCV is a team of always “on” social media professionals who are constantly monitoring the social media space. We focus on a three-pronged approach to build a successful social media presence.

We develop content that specifically fits your marketing strategy for the purposes of sharing with your fans and followers. Namely, we use video and still imagery, we search out positive reviews and articles, or we create original and creative written content designed to draw in, engage, and inspire your followers.

We identify new customers, potential brand advocates, and those who carry influence in your industry, and we engage them. We interact with these targets on a daily basis, thus increasing your presence on social media networks such as Facebook, Twitter, and Foursquare.
We engage with current and potential guests via the various communication means on each of the relevant social media channels. We’re constantly monitoring each of your sites and interact with those who have questions or comments. We put your voice out there, and we do it with sincerity and authenticity.

The end-goal of this approach is to generate community interest, build a buzz around specific initiatives, strengthen customer loyalty, and most importantly, to drive ROI. Additionally, we deploy crisis control before any potentially negative scenarios have a chance to go viral. New media is NOT a 9-5 business, and by working and interacting outside of these hourly constraints, we’re able to capture and expand conversations with current guests and potential customers. But most significantly, we’re able to successfully monitor for the occasional unhappy guest who chooses to go public with his or her sentiments.