Highly TOUTed

This is a guest post from Michael Horwitz (@Hova34), one of the fine young interns we have learning the ropes here at BCV. Recently, NBA legend and future Hall of Famer Shaquille O’Neal, first announced his retirement through a new social media site called Tout; this announcement brought over 500,000 viewers to Tout in under three hours. Tout is a new breed of social media that has yet to be mastered, using video sharing. Shaq’s announcement was heard on television and shown in an ESPN.com article, which gave us a direct link to his Tout announcement. The reason this was so effective is because it showed fans that this announcement was for real, as it came directly from the big man. [caption id="attachment_150" align="aligncenter" width="300" caption="Shaq Tout's retirement"][/caption] Tout already has an iPhone app and is in the process of creating an app for the iPad and Android platforms. So how does this work? You shoot a video, and you “Tout” it. The video gets uploaded to tout.com and can be seen by anyone. Shaq has been utilizing ...